Hyundai Motor has been awarded the title of 'Red Dot: Brand of the Year 2018' at this year's Red Dot Awards.
The 'Brand of the Year' award is given to "the brand that has come up with innovative and creative design on a particularly high level", and the Red Dot Awards praised Hyundai's "innovative design solutions, quality of design and brand management expertise".
"In a highly saturated market, Hyundai succeeds in repeatedly addressing its customers in a creative manner, and manages to convey the technical background of its cars in a universally comprehensible way," said Dr. Peter Zec, founder and CEO of Red Dot Award.
"The company’s innovative design approaches are both creative and high-quality, providing customers with a unique, one-of-a-kind, 360-degree brand experience."
Scheduled to be presented at an official ceremony in Berlin, Germany, on October 26, the award caps off a successful year for Hyundai at the Red Dot Awards – it won several awards including three 'Best of the Best' achievements for its Solati Moving Hotel, Hyundai Pavillion, Genesis Gangnam, Genesis Sound Design, Pioneer Film and Safety Hologram facilities across their respective categories.
"It is an honour to be selected as the Red Dot: Brand of the Year 2018. We are humbled to receive such an accolade, as this award is a validation that we are on the right track and it is an impressive milestone for our brand image,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor Company.
"This should encourage us to push harder in our approach and be a stepping stone for more creative and innovative projects in the future so that our brand can truly be loved by all."